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Help Wanted: Dodge Brand Badassador

Writer's picture: Nick Cavanaugh @Car_Sick_NickNick Cavanaugh @Car_Sick_Nick

Dodge is seeking dynamic individuals to join their ranks as brand ambassadors


Dodge is looking for dynamic individuals to usher in the next era of #Dodge muscle cars to a fresh audience, with one essential requirement: be bold. The newly launched Dodge Badassador program invites passionate fans to represent the brand at events nationwide, and applications are now open.


“We’re committed to redefining performance, and we want brand ambassadors who are ready to challenge the norm,” stated Matt McAlear, CEO of Dodge. “If we’re not pushing limits or making waves, we’re not being true to ourselves. We seek enthusiasts who disrupt the ordinary, who will stand out and illuminate the future of Dodge muscle.”


Dodge Badassadors will spread their enthusiasm for all Dodge performance vehicles, including the groundbreaking all-electric muscle car, the 670-horsepower #Charger #Daytona #ScatPack. Chosen ambassadors will get to experience the entire Dodge lineup, featuring the 496-horsepower Charger Daytona R/T, the 710-horsepower Dodge Durango #SRT #Hellcat—the most powerful gas engine SUV ever—and the 288-horsepower Dodge Hornet R/T with PowerShot.


Selected Dodge Badassadors may also have the chance to travel to various events throughout 2025, such as auto shows, new vehicle unveilings, first drives, gatherings for Dodge enthusiasts, regional and dealership events, NHRA drag races, and much more.


To apply to become a Dodge Badassador and for complete program details, visit Dodgegarage.com/badassador.


Nick Cavanaugh | @Car_Sick_Nick | All Roads Lead to The Motor City

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