Ford Launches new Bronco Off-Roadeo Adventure Location in Tennessee

Tennessee becomes home to the fifth and most recent Bronco Off-Roadeo site

This October, Ford is set to launch its fifth Bronco Off-Roadeo adventure driving school in Tennessee. This is where Bronco and Bronco Sport owners and enthusiasts can learn how to take their SUVs off-road. Each Bronco Off-Roadeo experience offers challenging trails, custom-designed Bronco basecamp facilities, and a team of expert Trail Guides.

The hands-on and immersive experiences showcase the design and engineering that make Bronco and Bronco Sport so capable. New owners get complimentary access to a full-day hands-on education and guided course, while non-owners and enthusiasts can opt for a four-hour paid off-road quest with guided instruction as part of a Half-Day Adventure at Bronco Off-Roadeo.

All skill levels are welcome, and a Bronco or Bronco Sport will be provided for use throughout the experience.

“With the opening of Bronco Off-Roadeo Tennessee, now 80 percent of Bronco and Bronco Sport owners will have access to an Off-Roadeo location that’s within 500 miles of their home,” said Bronco Off-Roadeo Manager Kelsey Gerken. “The Tennessee location also adds to the diversity of terrain with forested trails that complement the Las Vegas desert, Texas hill country, Moab red rocks and New Hampshire mountains.”

Less than an hour's drive south of Knoxville, Tennessee, Bronco Off-Roadeo Tennessee provides Bronco off-road instruction at the doorstep of two of America's most renowned national parks, Great Smoky Mountains and Blue Ridge Parkway. This brand-new site spans over 1,000 acres of hilly, forested terrain in eastern Tennessee, which has been owned by the same family for over 80 years.

"Nine out of 10 Bronco customers say Bronco Off-Roadeo exceeded their expectations for the experience*” said Gerken. "We want to make sure as many Bronco owners as possible have the opportunity to attend and our new Smoky Mountains location delivers another convenient location and unique Tennessee feel and experience,”.

Starting today, Bronco customers can now sign up for the upcoming Bronco and Bronco Sport experiences, set to begin on October 4.

For those who don't own a Bronco yet, registrations for the Bronco Half-Day Adventure will open in July. If you're eager to join the Half-Day Adventure, you can register to receive a notification once the registration site is live.

Meanwhile, preparations are in full swing at Bronco Off-Roadeo Tennessee, where new trails are being constructed to showcase the impressive off-road capabilities of the Bronco and Bronco Sport. Additionally, a central pavilion is being added for classroom sessions and group gatherings, utilizing an existing foundation.