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Dodge Unveils Immersive Mobile 360-degree Charger Virtual Experience

Nick Cavanaugh @Car_Sick_Nick
Mar 18
2 min read

New Interactive Mobile Virtual Experience Highlights the Dodge Charger and Allows Customers to Design their Ideal Vehicle Directly on their Phones

#Dodge is simplifying the process for car enthusiasts to explore the next generation of American muscle and design their ideal vehicle with the innovative Dodge #Charger Virtual Experience.

Led by automotive aficionado Garrett Reed, this interactive, mobile-friendly, 360-degree platform immerses users in the world of the new Dodge Charger, right where many potential buyers spend their time: on their smartphones. Packed with cutting-edge technology and performance enhancements, the Virtual Experience, under Reed's guidance, enables customers to discover all the Charger’s features, allowing them to craft their dream car in a virtual setting before they take it for a spin in the real world.

“Enthusiasts love Dodge muscle cars both for the game-changing performance and also for our brand’s legacy of offering a custom look straight from the factory,” said Matt McAlear, Dodge CEO. “Now, with the new Dodge Charger Virtual Experience, they can create their dream Dodge Charger right on their phone. Whether it's choosing the perfect color, selecting available premium interior materials or colors, or adding tech features, the Dodge Charger Virtual Experience puts the power of customization right at their fingertips.”

The new Charger Virtual Experience, much like the vehicle it embodies, is a next-generation platform that transforms how customers access information and delve into this latest era of American muscle. With Reed as your guide, the system is easy to navigate, enabling customers to explore the topics that captivate them the most, including:

Explore in-depth insights into the three core elements of the new Charger: performance, technology, and design. Each section is filled with comprehensive details about every aspect

Discover the Charger Daytona Scat Pack or Daytona R/T model, and take the opportunity to virtually personalize your Charger. You can explore a wide range of exterior colors, interior designs, and package options available for customization

Bring the Charger to life by animating its exterior and interior elements. This includes the ability to open and close the doors, activate the Attitude Adjustment interior lighting, fold the second-row seats up or down, toggle the LED headlamps on and off, and open or close the rear hatch

The Dodge Charger Virtual Experience is available on mobile devices via a QR code, which will be displayed in Dodge dealership showrooms as well as at auto shows, NHRA races, Radford Racing School, and various Dodge events throughout the year.