2014 North American International Auto Show features the largest Mopar exhibit ever displayed

Among the benefits of using the Mopar Custom Shop to create their own unique vehicle package is the confidence that customers will have knowing that the Mopar quality parts and accessories chosen for the personalization have been factory installed.

A vehicle going through the Mopar Custom Shop also is covered by the original warranty and included in the window sticker, giving the consumer the added advantage of having their customization included in the financing package.

“At this year’s show, we are proud to feature our new Mopar Custom Shop’s ability to give consumers the opportunity to personalize their new vehicle during the purchase process for a ‘your vehicle, your way’ experience with their Chrysler, Dodge, Jeep, Ram, Fiat dealership,” said Pietro Gorlier, President and CEO — Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “This is a great addition to the Mopar Garage, which we introduced last year as a display to give consumers a look at how to customize their current vehicles with an incredible selection of aftermarket quality Mopar parts and accessories.”

As part of the Mopar Custom Shop experience at NAIAS, visitors will have the opportunity to use one of the pre-programmed iPad tablets provided at the display to experiment with an example of a customization application. The new mobile app example at the NAIAS uses augmented reality to display what a Ram truck would look like with added factory installed Mopar parts and accessories.

“Consumers may want to add electronic tracking systems, our in-vehicle wireless charging, racing stripes, bed-liners or any number of quality Mopar performance parts and accessories, and now with the Mopar Custom Shop they can have everything factory installed and ready to drive home just the way they want it,” said Gorlier.

The Mopar Custom Shop display at NAIAS will feature examples of Mopar-customized vehicles including the Mopar ’14 Dodge Challenger, SRT Viper, Jeep Wrangler Recon, Jeep Cherokee Trail Carver and Ram 3500 Dually CASE Work Truck.

Every North American Chrysler Group facility is outfitted with a Mopar Custom Shop, ready to personalize most vehicles sold in the United States and enabling dealers to help their customers order a new vehicle the way they want it prior to taking delivery.

Posted by: Nicholas Cavanaugh; Editor-in-Chief

Photo credit: Chrysler Media